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Messaging Policy

Last updated: September 21, 2026

This Messaging Policy governs all text messaging (SMS/MMS) conducted through the Skipset platform and is incorporated into our Terms of Service. It reflects the requirements of the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, and the A2P 10DLC rules of The Campaign Registry and U.S. mobile carriers. Customers are the senders of record for their messages and must comply with this Policy at all times. Capitalized terms have the meanings given in the Terms of Service.

1. Consent requirements

  • Prior express written consent is required before sending any marketing or conversational text message. Valid consent identifies the specific business the consumer will hear from, is affirmative (an unchecked-by-default checkbox or equivalent), discloses that message and data rates may apply and that consent is not a condition of purchase, and explains how to opt out.
  • Consent captured through a Customer’s Skipset-hosted opt-in page satisfies these requirements and is recorded with the exact consent language shown, a timestamp, IP address, and the phone number provided.
  • Consent is brand-specific and non-transferable: consent given to one business does not permit messages from another, and purchased, rented, appended, or harvested phone lists are never valid consent. Phone numbers derived from public records (including court filings) are not consented and may not be targeted by SMS.
  • Consent records must be retained for at least four (4) years and produced on request in connection with a carrier audit, complaint, or claim.

2. Required message elements

  • Sender identification: messages must identify the business sending them.
  • The first message to a subscriber and periodic messages thereafter must include opt-out instructions (“Reply STOP to opt out”).
  • HELP inquiries must return the business name and a working contact method.

3. Opt-out handling

  • The platform automatically honors STOP, UNSUBSCRIBE, CANCEL, END, and QUIT, confirms the opt-out with a final message, and adds the number to a suppression list.
  • Customers must not circumvent suppression lists, re-import opted-out numbers, or contact an opted-out individual by SMS from any number or campaign.
  • Verbal and written opt-out requests received through any channel must be honored.

4. Sending windows

Marketing messages may only be sent between 8:00 AM and 9:00 PM in the recipient’s local time zone, and within any stricter window required by the recipient’s state. Conversational replies to an inbound message from the consumer may be sent when the consumer initiates the exchange.

5. Prohibited content and practices

The following may never be sent or promoted through the platform:

  • Content prohibited by carrier and CTIA rules: sex, hate, alcohol, firearms, or tobacco (“SHAFT”) content; illegal substances; gambling.
  • High-risk financial content prohibited for A2P messaging: payday loans, debt collection or debt forgiveness offers, credit repair, “get rich quick” or multi-level marketing schemes.
  • Phishing, fraud, deception, or impersonation of another person or business.
  • Evasion techniques: snowshoeing (spreading traffic across brands, campaigns, or numbers to evade throughput limits or filtering), deliberate content obfuscation to defeat carrier filters, shared public URL shorteners, or registering campaign information that does not describe the actual traffic.
  • Harassment, threats, or messaging a number after an opt-out.

6. Carrier registration integrity

All A2P traffic is sent under brand and campaign registrations filed with The Campaign Registry on the Customer’s behalf. Registration information — legal entity, EIN, website, opt-in description, and sample messages — must be truthful and must describe the traffic actually sent. Customers must notify Skipset promptly if their business identity, messaging use case, or opt-in flow changes so registrations can be updated.

7. Enforcement

Skipset monitors complaint rates, opt-out rates, delivery failures, and carrier feedback. We may throttle, suspend, or terminate messaging capability — with or without notice — where required by a carrier, registry, or connectivity provider, or where we reasonably believe traffic violates this Policy, the Terms of Service, or applicable law. Repeated or serious violations may result in account termination. Skipset cooperates with carriers, The Campaign Registry, and law enforcement in investigating abuse.

8. Consumer choices

If you are a consumer receiving messages through the platform: reply STOP at any time to stop receiving messages from that business, reply HELP for assistance, or contact help@skipset.ai. See our Privacy Policy for how opt-in data is handled — mobile information is never shared with third parties or affiliates for marketing or promotional purposes.

9. How the platform enforces this policy

The following controls run inside the platform itself, rather than as guidance to Customers. They are described here so that consumers, Customers, and carriers can see what is actually applied to automated traffic.

  • Recording disclosure.Every AI call opens with a recording disclosure selected by the property’s state — the all-party wording, which asks permission, wherever that is required and whenever the state cannot be determined. If the person declines, the audio is not stored.
  • Suppression check before every send.Every automated call and text is checked against Skipset’s suppression list before it is placed or sent. If that check cannot be completed, the send is blocked rather than allowed through.
  • Cross-channel opt-out. A STOP message and a spoken opt-out during a call write the same suppression record against the phone number, so either one stops future automated calls and texts — not only the channel the request arrived on.
  • Sending windows.Automated calls and texts are released only between 8:00 AM and 9:00 PM local time, taken from the Customer’s configured offset or the property’s state where none is set, with first-contact outreach held until midday and paused at weekends.
  • Send limits. Per-organization daily and hourly caps apply to automation-driven sends.

These controls change as carrier and legal requirements evolve. Where a control is described here as blocking a send, the block is applied before the message leaves the platform.

10. Contact

SKIPSET AI LLC
Attn: Compliance
Email: support@skipset.ai